Song

https://soundcloud.com/mansaofthehill/uncomfortable

this is the song ive chosen to pitch to my group its a nice song to listen to and the lyrics seem very easy to image and able to see situations 

i think this would be a good song as it will allow us to create an easy but successful video  

Green Screen: Technical post

Advantages:

• Quick and easy to use as not much equipment is required.
• It is a very cheap option in terms of bringing the location to the studio.
• Production  time will be shortened due to the easily changeable backgrounds.

Cons of the green screen:

• It was easy to forget to remove or cover items of clothing that were green, this ruins to overall effect and makes it less realistic
• Sometimes there is a difference in lighting between the green screen image and the image in front of green screen which can ruin the illusion
• There is only a limited space for movement

Creativity

In terms of the processes took during the creation, we created many different things to help us achieve our goal. some of these was Blogger, our preliminary task and finally are thriller opening

Blogger:

A group blog was created where could store and upload all of our work, this included all of our research and technical posts as well as our planning and final pieces like our preliminary and thriller opening. This can be accessed by the audience through blogger and St Mark's Media Blogs and choosing our group which is 'Group 4 AS' where it would bring them to our blog. overall I'm very pleased with the way our blog turned out as we put a lot of work into it 

Preliminary:

This  was the first time i used a camera as well as the editing equipment, it was a school task in which my group had to create a short clip using some guide lines. this can be accessed through wither our blog or on youtube on the channel Callum Fitzgerald 7066, i was very pleased with the way our video came out as we didn't have much time to create it, and  considering the very little experience our group had with the editing procedure and the camera 

Thriller Opening:

This was the conclusion to my AS course work, what all the work had lead up to, my group had to create a opening to the a thriller movie which had to last 2 minutes. it took us many week to create this the it was all wort it once the final product was done, this is the thing I'm most proud of from my year 12. this can be found on youtube as well as on our group blog

Conventions From Real Media Texts

Post-Production

The Research and Planning Processes

Use of Digital Technology

Genre

Hip hop music, also called hip-hop or rap music, is a music genre developed in the United States by inner-city African Americans in the 1970s which consists of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted. It developed as part of hip hop culture, a subculture defined by four key stylistic elements: MCing/rapping, DJing/scratching with turntables, break dancing, and graffiti writing. Other elements include sampling beats or bass lines from records (or synthesized beats and sounds), and rhythmic beatboxing. While often used to refer solely to rapping, "hip hop" more properly denotes the practice of the entire subculture. The term hip hop music is sometimes used synonymously with the term rap music, though rapping is not a required component of hip hop music; the genre may also incorporate other elements of hip hop culture, including DJing, turntablism, scratching, beatboxing, and instrumental tracks.

Hip Hop music videos typically are associated with crime, money and women as it is the culture and in most cases, it is the reality the artists are exposed to.

In the 1990s, hip hop began to diversify with other regional styles emerging, such as Southern rap and Atlanta hip hop. At the same time, hip hop continued to be assimilated into other genres of popular music, examples being Neo soul and nu metal. Hip hop became a best-selling pop music genre in the mid-1990s and the top selling music genre by 1999. The popularity of hip hop music continued through the 2000s, with hip hop influences also increasingly finding their way into mainstream pop. The United States also saw the success of regional styles such as crunk, a Southern genre that emphasised the beats and music more than the lyrics. Starting in 2005, sales of hip hop music in the United States began to severely wane. During the mid-2000s, alternative hip hop secured a place in the mainstream, due in part to the crossover success of artists such as OutKast and Kanye West.

COLLECTIVE IDENTITY: REPRESENTATION OF YOUTH

zoella 

back ground info 

Zoe Elizabeth Sugg aged 27 is an English fashion and beauty vlogger, YouTuber, and author. She is best known by her YouTube username Zoella. Her debut novel, Girl Online, was released in November 2014 and broke the record for highest first-week sales of a first-time novelist.

she has an estimated net worth of £2.5 million as well as this she has a huge following on all social media platforms and over 11 million subscribers on you tube alone. moreover she has released self-tilted UK beauty products.

Website

her website is https://www.zoella.co.uk/

on her website there are links in the top right corner of the page for all her social media platforms as well as her blog and you tube channel. the colours used are very girl and bright which you would expect from a female blogger/vlogger who has her own makeup line. there are tabs buttons aswell as a search bar which gives the audience easier access to all her contents. her name is clearly shown in the top right corner in its well known hand written font.

the website is clearly focused towards the female audience more than the male, this is evident with the first tab 'beauty' which gives you the options of 'hair','makeup' and 'skin care', because most of these topics it is obvious that its aimed at a female audience espcially of the ages between 13- mid twenties.

Modern Video Analysis

Controversial Video Analysis

Seminal video

Research - Magazine Advert for a Digipak

Research Digipaks

What is a DIGIPAK?

It is a marketing tool intended to offer the buyer an incentive for purchasing the hard copy from a high street or online retailer rather than downloading/streaming the music. It is particularly important as sales of albums have dwindled as buyers often prefer to download their favourite tracks rather than pay out for the full album. 

Elements of real Digipaks: 

 Front Cover:   

The front cover tends to have a large eye catching image/picture on them.The illustration on the front panel tends to have some relation to the songs or artist.

The Song/album title is usually found on the from panel.

Back Cover:

The Back cover tends to have the track list with all the songs that are on the album. The artist name and album name can also be found on the back of the Digipak. The record label and the album art work can be found on the back panel as well as extra information. This is also where the barcode is found

Spine:

The Spine is where you'll find the artists name and the name of the album/song.

Inside Panels:

On the inside you'll find a plastic holder for the cd itself, this tends to be transparent with a piece of artwork behind it which will have some relevance to the cd or other pieces of art on the inside.

you can also find extra information with in which may include, song lyrics, artist information and even a personal message from the artist them selves. Further more art work could be found in side.

Booklets and Posters:

on the inside booklets and posters may also be found these tend to have messages song lyrics and further art work inside as well as picture os the artist.

Retailers:


In terms of High Street and Online sales, streaming is the cheapest and perhaps currently the most widely used method of consumption due to the amount of streaming websites available and the efficiency of them; sites such as Spotify and apple music are highly popular with the younger demographic. In recent months, Vinyl Records are coming back into fashion as they are seen as trendy thus distributors can make these fairly expensive as they are aesthetically pleasing and once in a lifetime pieces. 


Retailers such as HMV are well known for selling DVD's and Digipak's, their primary basis being offering such products. However in such a digital age it is quite surprising that such a store is  still up and running. its not without struggle, due to big contending music apps such as Spotify and apple music.

The main image is of Chris Brown himself in a painting effect. This could show a representation of his artistic life and interests. The effect of multiple colours gives an artistic tone to the album cover. His facial expression is serious as he glares into the camera. This can be shown as the connection he wants to build with his fans and the seriousness that his music within contains.


The background is seen to be quite busy containing images of himself and possibly his views. It includes images such as children and some of his artwork that he has produced himself. Therefore, I would depict that the background is an illustration of his background information that has made who he is. The background also features pictures of a younger self, either side of his current picture which could be an attempt to portray how far he has come since his younger days.


The multi-colours used overlapping the black and white images of himself could be a representation of the old him going through a change due to his fame and him seeing a new oath of his life which is colourful and positive.


There is a parental advisory sticker. This gives a warning to whoever buys this DIGIPAK that there may be language and intent that could cause offence. Always seen in the bottom right hand corner on the front.


The font of the word FAME is written in a thriller/horror font which contrasts with the rest of the DIGIPAK, full of bright and vibrant colours.


The back cover features a list of all the songs that are on the album and also includes some institutional information.

Year 13 work starts here

year13 work starts from here 👍

Presentation Of Film Opening Analysis - Spectre (Mendes,2015) and Creed (Cooler,2016)

Presentation Of Film Opening Analysis -  Spectre (Mendes,2015)

Film Openings - observation/analysis:

• Can combine still/moving images or be one or the other
• Number of title/credits ranges from 6-21
• Credits not always static - transitions important part of editing 
• Audio line reflects visual 
• Credit line matched to visual/audio
• Can use animation 

Presentation Of Film Opening Analysis - 'Creed' (Cooler,2016)

9 Frames - 'Creed' (Cooler,2016)

Rogue One: A Star Wars Story (Edwards,2016)

Rogue One: A Star Wars Story (Edwards,2016)

Exhibitors: IMAX, Odeon, Cineworld, Vue

Digital Marketing

• Official Website: http://www.starwars.com/films/rogue-one
• trailer:  there are two trailers available in both it shows the setting of the film as well as what we can assume are the main characters. In the trailer it shows mainly fast paced action scenes which will be used to excite the fans about the film. In the trailer the world famous star wars logo is used.

• Poster: the poster uses very bright colours like blues. in the centre of the poster it shows the main characters with one of them being bigger than the rest which shows the importance of that character in the film. the title is place quote low down in the poster using the world famous font and logo. but the main thing that catches your eye is the characters rather than the title.

• Interactive: on the home page of the web site there are many interactive tabs so you can look at all the different parts of the film, for example it shows the latest news about and around the film which allows the fans to keep up to date and find out more about the film. as well as this it also has a section called video which shows all the trailers and other videos available to promote the film.

Push/Pull Aspects: This film has many push aspects such as the trailers and poster as the trailers are all over tv so there push apron the audience and the posters are every where, out side cinemas, on the side of buses and on bus stops. however they also have a lot of pull aspects for example on the official website their ar stabs for stuff like games and videos which pull audiences in to look at them.
Links to official media: http://starwars.tumblr.com, https://www.facebook.com/StarWars, https://twitter.com/starwars, https://www.instagram.com/starwars/, https://plus.google.com/+StarWars/posts, https://www.youtube.com/user/starwars.
Synergistic Element: the synergistic element is the world famous star wars font found at the top of the official web site and in all of the star wars films.
Convergence: on the official website it shows that there is a games tab http://www.starwars.com/games-apps on this it shows a multiple of games and apps available to download for fans to play and use which shows convergence also there is merchandise such as Lego, Action Figures, T-Shirts

• Distribution
• Distributor: Walt Disney Studios Motion Pictures
• Premiere: The premiere of this film was in Los Angeles on the 10th December 2016.
• Other websites: The film is also being advertised not other websites such as IMBD with videos, interview, trailers and articles about the film 

Production 

Pre-Production

• Budget: 200 million USD
• Actors/Actresses:Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen
• Director:  Gareth Edwards
• Producers: Kathleen Kennedy, Allison Shearmu, Simon Emanuel
• Locations: Laamu Attol in the Maldives, Iceland, Jordan, London; Canary Wharf Tube Station

Production

• Production Companies: Lucasfilm
• Filming began at Elstree Studios, Hertfordshire on August 8th, 2015 using an Ultra Panavision 70 lenses with Arri Alexa 65 Cameras

Post-Production

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