Rogue One: A Star Wars Story (Edwards,2016)

Rogue One: A Star Wars Story (Edwards,2016)

Exhibitors: IMAX, Odeon, Cineworld, Vue

Digital Marketing

• Official Website: http://www.starwars.com/films/rogue-one
• trailer:  there are two trailers available in both it shows the setting of the film as well as what we can assume are the main characters. In the trailer it shows mainly fast paced action scenes which will be used to excite the fans about the film. In the trailer the world famous star wars logo is used.

• Poster: the poster uses very bright colours like blues. in the centre of the poster it shows the main characters with one of them being bigger than the rest which shows the importance of that character in the film. the title is place quote low down in the poster using the world famous font and logo. but the main thing that catches your eye is the characters rather than the title.

• Interactive: on the home page of the web site there are many interactive tabs so you can look at all the different parts of the film, for example it shows the latest news about and around the film which allows the fans to keep up to date and find out more about the film. as well as this it also has a section called video which shows all the trailers and other videos available to promote the film.

Push/Pull Aspects: This film has many push aspects such as the trailers and poster as the trailers are all over tv so there push apron the audience and the posters are every where, out side cinemas, on the side of buses and on bus stops. however they also have a lot of pull aspects for example on the official website their ar stabs for stuff like games and videos which pull audiences in to look at them.
Links to official media: http://starwars.tumblr.com, https://www.facebook.com/StarWars, https://twitter.com/starwars, https://www.instagram.com/starwars/, https://plus.google.com/+StarWars/posts, https://www.youtube.com/user/starwars.
Synergistic Element: the synergistic element is the world famous star wars font found at the top of the official web site and in all of the star wars films.
Convergence: on the official website it shows that there is a games tab http://www.starwars.com/games-apps on this it shows a multiple of games and apps available to download for fans to play and use which shows convergence also there is merchandise such as Lego, Action Figures, T-Shirts

• Distribution
• Distributor: Walt Disney Studios Motion Pictures
• Premiere: The premiere of this film was in Los Angeles on the 10th December 2016.
• Other websites: The film is also being advertised not other websites such as IMBD with videos, interview, trailers and articles about the film 

Production 

Pre-Production

• Budget: 200 million USD
• Actors/Actresses:Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen
• Director:  Gareth Edwards
• Producers: Kathleen Kennedy, Allison Shearmu, Simon Emanuel
• Locations: Laamu Attol in the Maldives, Iceland, Jordan, London; Canary Wharf Tube Station

Production

• Production Companies: Lucasfilm
• Filming began at Elstree Studios, Hertfordshire on August 8th, 2015 using an Ultra Panavision 70 lenses with Arri Alexa 65 Cameras

Post-Production

•